An instruction manual for using Facebook Business Manager

Still using your personal Facebook account to manage your brand's Facebook Pages and ad accounts? Sharing logins exposes users to security and privacy risks, and manually appointing peers to positions on a Facebook Page can be time-consuming.

Since companies can securely manage both their Facebook Pages and ad accounts in one location, the Facebook Business Manager is essential for agencies and businesses alike.

You're in luck if you haven't begun utilizing the Facebook Business Manager because you find it daunting or unclear. This article explains in great depth how to use the Facebook Business Manager and how it may help your company. Let's start now.

Facebook Business Manager: What is it?

The Facebook Business Manager is a tool that, as its name implies, enables you to manage multiple Facebook Pages, corporate assets, ad accounts, Instagram accounts, and product catalogs all in one location.

In accordance with their respective roles, you can also give team members full or restricted access. As a result, you can safely assign tasks to various staff.

This enables agencies to link numerous client Facebook Pages without also joining their own or their employees' personal Facebook accounts as administrators.

For companies, it also implies giving staff members control over your Facebook Page without actually giving them ownership of it or your other assets.

Facebook Business Manager has six advantages.

You have a better understanding of why you should utilize Facebook Business Manager now that you are aware of what it is. But let's focus on the main advantages of the tool:

1. Keep your personal and professional pages separate. As a result, you may stop worrying about privacy issues and unintentionally sharing information designated for your Facebook Personal Profile on your Facebook Page (or vice versa).
2. efficiently control numerous Facebook Ad Accounts and Pages from one location. This makes it simpler to plan your efforts because you now have a central area to monitor the effectiveness of your ads and posts.
3. Share access with multiple users in a secure manner. Agencies, partners, and vendors can have access without being given ownership of your company's assets. This will be demonstrated for you later in the article.
4. Depending on their respective roles, manage each employee's level of access. This makes it easier to assign tasks to staff members and monitor their work without jeopardizing security.
5. Access can be easily revoked for individuals who have left your employ. Again, it's simple to keep a current roster in Business Manager as Personal Profiles are not connected to your Facebook Page or the Facebook Pages of your clients.
6. Create various bespoke audiences for various ad campaigns. This is especially helpful for firms that are marketing to various audiences as well as for agencies that must run advertisements for numerous customers.

Who needs to sign up for Facebook Business Manager?

You don't absolutely need a Facebook Business Manager account if you operate a modest home business and manage your own social media pages. But it's essential if:

• A group of individuals in your company are in charge of managing your social media presence and/or marketing initiatives.
• You don't want to give over all of your assets to the businesses you engage with to maintain or manage your Facebook Page or your ads.
• You work for a company that oversees numerous Facebook or Instagram pages, as well as client ad accounts.
• You need to be in charge of who may access and use your Facebook Page, and you don't want to transfer ownership to the people or organizations in charge of looking after your company's assets.

Utilize Facebook Business Manager to get going

You now know all the justifications for starting to use the Facebook Business Manager for your company or agency based on what we've established so far. Let's move on to the most crucial part: instruction on how to use Facebook Business Manager.

1. Create a Business Manager account first 

We're going to assume that you've already created a Facebook company Page at this point. Do it first if you haven't already. If not, you must register for a Business Manager account. 

Go to the Facebook Business Manager page and select "Create Account" to get started. 
After that, complete the form with basic details like your company name, name, and email address. Next, select "Next."

After that, you'll need to input further details about your company, like your physical address, contact information, and website. After finishing, click "Submit."

You ought should now get a confirmation email in your inbox. It's as simple as clicking "Confirm Now" in that email to create a Facebook Business Manager account.

2. Add a Facebook page link (s)

The next step is to connect your Business Manager account to each of your managed Facebook and Instagram Pages. You have the choice to "Add Page" or "Create Page" on your dashboard.

Click "Add Page" and enter the Page name or URL to link to an existing Page. Facebook will automatically approve the link request if you are the Page admin. 

Sending a request to your clients is necessary for agencies who do not possess the corporate assets of their clients. Locate "Pages" under "Accounts" in the Business Settings and click "Add." Choose the Page you need access to, then click "Request Access to a Page."

Once you've connected the Pages you're in charge of, you'll be able to monitor all of your posts and their individual performance indicators in one location. This includes statistics like Facebook reach and clicks/action so you can gauge the effectiveness of your efforts.

3. integrate your ad account

You must link the ad account you are in charge of in order to run advertising using Facebook Business Manager. You can instantly link an ad account that you control and are an admin of, much like with Pages. To link an existing ad account, click "Add Ad Account," then type the account ID. You also have the choice to make a new account if you don't already have one.

Agencies would request access to a Facebook Ad account in a manner similar to how they would request access to a Page. Click "Add" and "Request access to an ad account" under "Ad Accounts." You must enter the ID of the client's ad account whose access you require.

4. To your Business Manager account, add users.

Learning how to add people to your Business Manager account is one of the most important tasks for both enterprises and agencies. Click "Add" in your business settings' "People" section.

People whose email addresses you want to share access with can be entered here. Additionally, you can decide whether to offer them admin access or just staff access by giving them a business role.

You get to pick which accounts and resources someone has access to when you grant them employee access. Therefore, it's ideal for agencies that must assign clients, jobs, and projects to several team members. They are able to handle their customer accounts more effectively while maintaining security.

At Sprout, we frequently run against people who are having issues with Instagram "Page Owner" accounts. This happens frequently because despite having employee access, these people do not have admin access to the Facebook Business Manager account that manages the Page. It should be noted that numerous accounts may have access even though only one Business Manager account retains ownership of the Page.

In your Business Settings, select "Partners" and add a partner to share your business assets with if you collaborate with a vendor or an agency.

They will now have access to the account's assets, even though you remain the owner. In order to modify the settings, add or delete users, add or remove accounts, choose who has access and at what level, and other functions. The same dashboard will be used by agencies and vendors to request access from your clients.

Advice for maximizing Facebook Business Manager

Following setup, you can use the Facebook Business Manager to manage all of your Pages and Ads, or, in the case of agencies, the Pages and Ads of your clients. Here are some other ideas for maximizing Facebook Business Manager:

1. Boost the security of your account

One of the biggest benefits of using Facebook Business Manager is the ability to add an additional layer of safety for your company's assets. You can enable two-factor authentication for your account under the "Security Center" section of your Business Settings.

2. Install Facebook Pixels

Make sure you set up Facebook Pixels as soon as possible to efficiently collect information that will feed your Facebook marketing strategy and ad campaigns. Find "Pixels" under "Data Sources" in your business settings.

While adding your website URL will allow you to find simple configuration choices, you only need to name your Pixel here. Choose "Set up Pixel immediately" and adhere to the setup directions in our Facebook ad targeting manual.

3. Establish locations by utilizing Business Manager

Setting up Locations will enable clients to access the most pertinent store Pages via search engines if your company has many locations. To achieve this, choose "Shop locations" under "Assets" by clicking on the "Business Manager" icon at the top of the page. If you need to add audiences, catalogs, or branded material later, you can do so in the "Assets" area.

Select "Add manually" after clicking "Add stores" to enter the information about your store. Using a spreadsheet is also advised by Facebook if you need to add more than 10 shops.

What Facebook Business Manager should do next

Utilize this guide to its full potential to learn how to use Facebook Business Manager, from setting it up to adding users to your account.